Promotional News:
Unfortunately, we do not have the ability to control time (yet). Until then, the best way to succeed in the face of unwelcome variables is to be prepared for anything, or at least as much as you can. Stephen Willworth, vice president of new markets for SVS Marketing, Toronto, remembers one promotion that required a […]...
People love a good bargain. Debbie Davis, account manager for My Corporate Expressions, Houston, remembers one promotion in the form of a stadium giveaway that gave people an opportunity to save some money at a local store. It’s a great combination of team spirit, co-branding and creativity. Promo Marketing: Could you tell us about a […]...
It’s always fun to flex our creative muscles a bit more than usual. In the promotional products industry, that opportunity arises when clients come to you with a need, but not a fully fleshed-out solution. Whether that creativity means finding the right product, designing an eye-catching imprint or thinking up an effective marketing plan, there’s […]...
For college football fans, it’s the most wonderful time of the year: bowl game season. (Unless you’re a fan of one of those teams that didn’t make the playoff.) For the players, it’s an even more wonderful time of the year, because they get some seriously awesome bowl game swag as part of the now-traditional […]...
This week, a new affiliate program is bringing an alternate revenue opportunity for promotional product distributors. ImpactMDS is a low-cost buying group and serves both sides of the industry by helping suppliers to increase their business while also providing distributors with end-quantity pricing (EQP), even if their order falls short of the required amount. The […]...
Ugly sweaters have become the fashion equivalent of the Kardashians—we know we should look away, but something causes us to become fixated on them. Ugly sweaters seem to symbolize permanence, as it does not appear they will ever become a worn-out topic. As end-users become even merrier and brighter as December unfolds, Microsoft is spreading […]...